We are so pleased to share that we have launched our SS23 collection, made up of two different captivating stories. The latest styles from this year’s range will allow the wearer to express themselves through parade-worthy prints, saturated colours, luxurious light tones and textures. The overall encompassing theme of the campaign shoot was the spirit of summer, the wind in your hair and the warm breeze – the feeling of the season.
“Effortlessly Considered” is derived from the ethos of the Scandi woman, the sense of ease and confidence. Light tones and textures for an effortless air of living – free flowing for a feeling of calm and quaint living. The story of a laid-back way of life that encourages us to stop and enjoy the small things.
“Be Seen” embodies bold saturated colours that call for attention. A nod to the nineties and early noughties, this theme embraces the resurgence of the trends we have grown to love again. Dopamine dressing flows through this story, triggering the desire to keep coming back for more.
“The SS23 collection began in the Danish capital of Copenhagen, where the satisfaction of residents is positively influenced by the bodies of water that surround it. The uplifting energy created by the close link to nature is something we wanted to embody, focusing on soft lines and surfaces, straps and finishes that flow with the wearer for the ultimate experience” Harriet, Design Manager about Moda in Pelle
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Team Moda x
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